Today, some new acts have hundreds of millions of streams before they ever perform live And in music, you have to take the stairs to navigate the highs and the lows. They worked, they learned how to use Pro Tools and they exploded. So when they hit that hard patch, which happens to all of us, how will they work through that? Music is what will speak for you and what will really connect with your audience. Neither does Facebook, Twitter or TikTok. YouTube pays me. And Spotify and Apple. Those are my allies.
I release music, I give you content and your platform grows — but so does mine. Is that true? This is a hard topic to broach with artists, because they often know so little about the music business. So, is the master yours? You want to collaborate with me? I saw it as a song that was important for the genre. Cultural vision is what has allowed me to take a big-picture approach versus simply focusing on the hit. In the past few years, Raphy Pina has stepped in as a partner.
He helps Mireddys with the management, but I never had a manager per se. Now they do. I got invited to Coachella [years ago], for example, and the pay was ridiculous. What role did you play in that? I like to say I took the bullets. I wanted people to understand my essence, where I come from, what I represent.
But at the same time, I wanted to take my culture to the very top. I had to take the culture with me everywhere so it became permanent instead of fizzling out like other genres where artists simply promote themselves. Your current album falls under your longtime Universal distribution deal.
They have the power of their catalog, of hundreds of artists, and platforms need that content. A person like myself, who has leverage, can close deals directly with all the platforms and make more money. All of them. Daddy Yankee expressed that all music has something good to give, even urban music.
On his single, he also says that urban music saves lives, like his own, and the solution would be that churches have to remain, journalists have to tell the truth, artists have to have more inspiration, and the rich people have to help the poor ones.
After a decade's feud with longtime rival Don Omar for the "King of Reggaeton" title, in early Daddy Yankee and Don Omar announced in a Billboard press conference that they would perform together on stage in a concert series called The Kingdom World Tour. The tour announcement left many fans in disbelief as it sold out in minutes in major cities like Las Vegas, Orlando, Los Angeles, New York.
The concerts were structured like a boxing match, where the two artists got to trade off musical rounds, and fans voted for their winner in each city via an app designed for the event. That desire to be the best is what has pushed us to be better. It became the first Spanish-language song to hit number 1 on the Billboard Hot since "Macarena" in The official video for "Despacito" on YouTube received its billionth view on April 20, after 97 days, becoming the second-fastest video on the site to reach the milestone behind Adele's "Hello".
Its success led Daddy Yankee to become the most listened artist worldwide on the streaming service Spotify in June , being the first Latin artist to do so. In early , Daddy Yankee released his first latin trap singles with the song "Hielo", and on the single "Vuelve" on which he collaborated with Bad Bunny.
Ayala has negotiated promotional deals with several companies outside of the music industry, releasing merchandise under his name. In , he became the first Latin artist to sign a deal with Reebok, in order to produce accessories, including the licensed clothing line "DY", which was released in He also teamed up with the company to have his own shoes and sporting goods made, which were first distributed on May 23, Reebok continued the partnership with the introduction of the Travel Trainer collection in July In August , Pepsi began an advertising campaign titled "Puertas", in which Ayala is depicted returning to his youth by opening a series of doors.
Ayala has worked in the film industry as both an actor and producer. His acting debut was as an extra in the film Vampiros , directed by Eduardo Ortiz and filmed in Puerto Rico.
Ayala produced the film, which is based on his experience of growing up in a poor city neighborhood. While the film is not directly a biography, Ayala has stated that it mirrors his early life. After the premier, Ayala expressed satisfaction, saying that he had been invited to audition for other producers.
On release, Talento de Barrio broke the record held by Maldeamores for the most tickets to a Puerto Rican movie sold in a single day in Caribbean Cinemas. Ayala has been involved in the administration of three organizations, the first being El Cartel Records which he co-owns with Andres Hernandez.
On February 6, , Ayala announced in a Baloncesto Superior Nacional press conference that he had bought part of the Criollos de Caguas' ownership. He has also been active with Cruz Roja Puerto Rico in several media campaigns.
During an interview in a radio station in January , Ayala announced the film, but he only mentioned that many reggaeton exponents would take part of it. In February it was confirmed that the movie will be about the boxer Macho Camacho's life.
According to Ayala, he had the boxer's support to film the movie, but it remained in nothing after Camacho's death on November 24, The film was due for release in The most recent Daddy Yankee's out-music project was the release of his game Trylogy , a 3D video game based in Tower Defense games.
The game was successfully presented at the New York Comic Con and both young and old people were impressed by the 3D action video game. It was released on November 29, and also features Ayala's songs like "Gasolina" and "Limbo".
Ayala has kept most of his personal life private, rarely speaking about it in interviews. He has said that he avoids doing so because such details are the only aspect of his life that are not public and that they are like a "little treasure". He stated that his marriage is strong because he and his wife are "friends above anything", and that he has tried to ignore other temptations because "weakness is the reason for the downfall of several artists".
He met his wife when they were little and at just 17 years old they decided to get married. In , an anti-pornography campaign censored reggaeton music videos for their representations of women, Rivera-Rideau noted. Reggaeton gained a reputation for its misogynistic and sexual messages, criticism that has remained as the genre has grown in popularity. In reggaeton, you say what you want.
That's the essence of the movement. The sensual, catchy song, which means "slowly" in Spanish, was already a hit on Latin charts when Bieber heard it in a club in Colombia and asked Daddy Yankee and Fonsi if he could join in for a remix of the song.
In the popular remix, Bieber sings a verse in English and the chorus in Spanish, which initially impressed Daddy Yankee, Fonsi and Bieber's fans. But since the track's release, Bieber has had at least two slip-ups with the Spanglish song.
In May, while performing the song at New York City nightclub 1 Oak, Bieber appeared to struggle with the Spanish lyrics and replace them with "blah, blah, blah. I don't even know it," to which someone in the crowd responded by throwing a bottle at the singer. Daddy Yankee starting singing and rapping at 13, right when the rap scene began taking root in Puerto Rico. At only 21 he launched his own label called El Cartel Records in the late s.
In , he broke into the mainstream with his breakthrough album Barrio Fino along with its hit track "Gasolina. In , Time Magazine ranked him as one of the top influencers in the world. Though Yankee grew up immersed in music, his first love was playing baseball.
In a interview with MTV. He spent the next six months in bed. It was a year before he could walk and he still carries a bullet lodged in his right thigh.
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